4health was founded in 2018 with the goal of providing pet owners access to high-quality pet products at affordable prices. Our founders, John and Jane Smith, are lifelong pet lovers who wanted to share their passion for pets with others.
After doing extensive research, John and Jane discovered that many pet products on the market were overpriced and used low-quality ingredients. They knew there had to be a better way to give pets the nutrition they deserve while keeping costs reasonable for pet parents. And so, 4health was born.
Our Mission
The mission of 4health is to make quality pet care accessible and affordable to all pet parents. We aim to provide budget-friendly prices on premium pet foods, treats, toys, beds and more so that pets of all backgrounds can live their healthiest, happiest lives.
We believe pets are family and deserve the very best care. We’re committed to helping pet parents pamper their furry friends without breaking the bank.
Our Values
4health operates on a foundation of integrity, transparency and trust. Our core values shape every aspect of our business, from product sourcing to customer service.
- Integrity – We are committed to honesty and high ethical standards in all of our practices. You can trust us to always act with sincerity.
- Transparency – We openly share where our products are sourced and how they are made so customers can make informed choices. You’ll always know what’s in our pet foods and supplies.
- Trust – We aim to build confidence in our brand by keeping the needs of pets and pet parents first. You can count on us to deliver on our promises.
Our Sourcing
We take great care to source premium ingredients for our pet foods and supplies. The majority of our products are produced in North America to ensure quality control and safety.
When possible, we work with farmers right here in the Midwest to obtain farm-fresh fruits, vegetables, grains and proteins. We never use mystery meats, artificial preservatives or other harmful additives. Only quality whole foods go into our recipes.
For supplements, treats and toys, we partner with trusted brands that adhere to our high standards. We’re selective about who we work with so you can feel good about anything you purchase from our store.
Our Products
4health carries a wide range of products catered to dogs, cats, and other small pets.
Dog Food
Our dog food selection includes premium kibble and canned recipes specially formulated for puppies, adults and seniors. We offer grain-free and sensitive skin options as well as formulas tailored for different breed sizes.
Dog food brands we carry include:
- 4health – Our in-house brand made with premium proteins and digestible whole grains
- Taste of the Wild – Grain-free recipes made with unique proteins like wild boar
- Blue Buffalo – Made in the USA with antioxidant-rich LifeSource Bits
Cat Food
For feline friends, we offer nutritionally balanced cat food including dry kibble and wet food options. Our cat foods are designed to support eye, heart, skin and immune health.
Popular cat food brands at our store include:
- IAMS – Vet-recommended recipes with natural ingredients
- Purina – Trusted formulas with added vitamins and minerals
- Halo – Grain-free and indoor formulas for healthy weight
Dog Treats
Satisfy your pup with our wide array of tasty dog treats! We stock crunchy biscuits, dental chews, jerky treats, bones and more from quality brands. Treat time will be your dog’s favorite time of day.
Some of our top-selling treats include:
- Milk-Bone – Original baked biscuit recipes
- Greenies – Veterinarian-approved dental treats
- Zuke’s – Wholesome, natural ingredient treats made in the USA
Cat Treats
For kitties, we offer an assortment of irresistible cat treats they’ll be sure to adore. Our oven-baked catnip and fish-flavored treats support oral health.
Popular cat treats we carry include:
- Temptations – Fun fish, chicken and cheese flavors
- Whiskas – Tempting soft and crunchy treats
- Greenies – Vet-approved dental treats for cats
Pet Supplies
Beyond food and treats, we stock a wide selection of pet supplies to fully outfit your furry companion.
Pet parents can shop our store for beds, toys, collars+leashes, feeding supplies, grooming tools, healthcare products and so much more. Whether you have a puppy, adult dog, senior cat or rabbit, we have the supplies you need.
Top pet supply brands available at our store:
- KONG – Durable, interactive toys and treat dispensers
- MidWest Homes for Pets – Crates, carriers and enclosures
- Earthbath – All-natural grooming and hygiene products
- Hartz – Affordable flea, tick and worm control treatments
- Arm & Hammer – Litters, odor neutralizers and cleaning solutions
We’re your one-stop shop for pet essentials!
Our Services
In addition to our wide selection of pet foods and supplies, 4health provides the following services:
- In-Store Advice – Our pet care experts are available in-store to answer your questions and provide tailored product recommendations for your pet’s needs.
- Free Samples – We offer free samples of new products so you can try before you buy.
- Loyalty Rewards Program – Earn points with every purchase and redeem for discounts on future purchases.
- Subscription Deliveries – Set up automatic, recurring deliveries of your pet’s favorite foods to your doorstep.
- Local Delivery – For select zip codes, we offer same-day delivery right to your home.
- In-Store Clinics – We host veterinarian-run clinics for discounted vaccinations, nail trims and wellness exams. See our event calendar for upcoming clinics.
- Adoption Days – We partner with local shelters and rescues to hold pet adoption events in-store. Come meet your perfect match!
Our services aim to provide convenience and excellent care for Midwest pet parents and their pets.
Our Team
The passionate team at 4health is what makes our store so special.
Our staff includes experienced pet nutritionists, veterinary technicians, professional groomers and lifelong pet enthusiasts. We’re truly a team of pet experts here to help you give your pets the best care possible!
In addition to their professional credentials, each of our staff members is a hands-on pet lover. The 4health pack includes:
- Jackie, Store Manager – Proud mom to 3 spoiled cats
- Michael, Assistant Manager – Shares his home with 2 huge Golden Retrievers
- Sarah, Lead Pet Nutritionist – Has cats, dogs, birds and fish!
- Thomas, Stocker – Volunteer dog walker at the local animal shelter
- Nicole, Professional Groomer – Has groomed show dogs around the world
Our passionate team loves working with pets and pet parents every day. We can’t wait for you to become part of the 4health family!
Our Commitment to Community
Giving back is extremely important to us at 4health. Here are some of the ways we support our Midwest communities:
- Hosting regular adoption events with the local animal shelter to help rescue pets find forever homes
- Collecting pet food and supply donations for pet owners in need
- Providing free grooming days at the shelter to get adoptable pets looking their best
- Maintaining a community bulletin board in-store to reunite lost pets with their families
- Showing support for local pet charities through fundraising and donations
- Sponsoring fun pet events like Howl-O-Ween pet costume contests
- Welcoming therapy animal groups for pet therapy visits with seniors & hospital patients
We believe giving back creates stronger communities. Our stores are always looking for new ways to help pets and neighbors in need. Please let us know if you have any suggestions!
Our History & Milestones
Since our founding in 2018, 4health has experienced tremendous growth. Here are some of the key milestones from our first 5 years:
2018
- John and Jane launch the first 4health store in Madison, WI
2019
- Rapid growth leads to 3 new store locations opening across Wisconsin
2020
- Upgraded selection of holistic & organic pet foods
- Expanded offerings for pet health & wellness
2021
- Celebrated opening 10th location in Milwaukee, WI
- Launched online shipping & local delivery options
- Added pet self-wash stations & full-service grooming salons
2022
- Now operating 15+ stores throughout the Midwest
- Celebrated 5 year anniversary
- Ranked one of the region’s fastest-growing private companies
We’re so grateful for the incredible growth of our family-owned company. And this is just the beginning – we look forward to expanding and upgrading our stores to better serve you and your pets for many years to come!
Why Choose Us?
With so many pet supply retailers out there, why should you choose 4health? Here are the top reasons to make us your go-to pet store:
Quality Products: Our stringent standards ensure we offer only the best pet foods, supplements and supplies on the market. You won’t find low-grade or expired products on our shelves.
Affordable Prices: As a discounter with lower overhead costs, we’re able to pass major savings down to you. Expect to pay 10-20% less than big-box stores.
Locally Sourced: We’re proud to stock products produced right here in the Midwest by people we know and trust. Support your regional economy by shopping small and local!
Superior Service: Our highly trained staff treats every customer like family. We take the time to listen and make thoughtful recommendations for your pet’s needs.
Clean, Organized Stores: You won’t have to dig through messy bins or overflowing shelves. Our stores are tidy, streamlined and pet-friendly.
Giving Back: Our community outreach programs demonstrate our commitment to supporting pets and neighbors across the Midwest. Your patronage makes a difference!
When it comes to convenient, ethical pet supply shopping, 4health leads the pack. We can’t wait to welcome you and your furry friends into our stores!